<from contact to finalization>
From the first interview with dr. Cristiano Giardiello me and Mario Biancolella, frontend and UI / UX designer, immediately faced a real challenge. Dr. Giardiello needed to see his new brand and website published within 30 days, starting from scratch completely.
<tight deadlines>
We therefore evaluated the best solutions to meet the deadline, starting to work on it from the first days of April. The Dr. would have had this strong need because from there in less than a month the program "Una clinica per rinascere" would be broadcast on realtime.
<content revisiting>
For us it has been fundamental therefore to invest most of the time in an accurate analysis of the contents, going to draw up the descriptions of the various services offered by Giardiello and his team. In a few days we already had an accurate and revised sitemap with which it would have been easier to get the right navigation for the site.
<the chosen tools>
We then moved immediately to work, and as project manager, as well as the sole developer, I couldn't help but choose Trello for task management configured with an Agile board and open-source libraries that would help me speed up website development. Meanwhile, Mario continued his work using Figma both to build the brand and to structure the wireframe and then the final design of the site. Through these tools it was possible to dialogue with our client in real time, and if there had been substantial or reduced changes, Dr. Giardiello would have had the opportunity to interact with the artboards, and the contents. As a result, we have reached a stage in which all the textual content and site navigation has been approved by the customer before even starting to develop the site code.
Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello told what's being worked on, what's working on, and where something is in a process.
Agile refers to a set of methods and practices based on values and principles expressed in the Agile Manifesto, which includes things like collaboration, self-organization, and cross functionality of teams. Scrum is a framework that is used to implement Agile development.
Figma Figma is a web-based design tool with real-time collaboration. It's like Craft Freehand but with all the features of Sketch (and more). It works in web browsers, and there are also native apps that let you work offline.
<presentation>
Before moving on to the design phase, we presented the new identity to the customer, coming out winning the first proposal. From there, Mario integrated the new colors and new iconographic materials that would have given greater prominence to the Dr. Giardiello brand to the wireframe.
<brand identity>
The brand was consequently strengthened in every aspect, the strong and "surgical" logotype, the original photos with which we were able to interact graphically without having to give that false, false imprint that usually repertoire materials tend to imprint to the project.
<photoshooting>
At the same time, we used stock photos to give us an idea of how the areas to highlight could come through more photographic than graphic material. From there, I was inspired to visit the Doctor at the place where he works: Pineta Grande. It was a wonderful experience to be able to pass, with a lot of surgeon's clothes, inside the various departments of the hospital and to be able to photograph the interiors of a real operating room, in which the Doctor lent himself in professional and technical poses. At the end of the day of photoshooting we had all the material we would need to continue with the design of the site.
<web development>
We end with the actual development of the site within a week of the agreed deadline, without any hitch thanks to the materials previously prepared and thanks to the help of Open Source libraries that have allowed us to obtain an excellent quality for the whole project.
I refer to the site for viewing at this link
I like to emphasize that we are not at all an agency with standardized methods.
We are simple people, who will follow you individually as a tailor follows a bride before the wedding!
What are you waiting for? Are you ready to see your idea take a real shape?
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